Absolute Thresholds and Differential Thresholds

Thus, the differential threshold is a relative concept. Weber’s law (1834) states the positive relation between the first stimulus and the second stimulus. The greater the initial stimulus, the stronger the additional intensity need for the second stimulus to be perceived as different. Absolute thresholdDifferential threshold Amount of stimulusOne stimulusTwo stimuli MeasurementDistance between stimulus and nothingDistance between two stimuli Compare between absolute threshold and differential threshold, absolute threshold just include one stimulus while differential threshold include two. In measurement, absolute threshold measures the distance between stimulus and nothing while differential threshold measures the distance between two stimuli. As I am a marketing student, therefore, the first thing which comes to my mind when I am trying to start off with this piece of journal is that, do these differences between the two thresholds matter with marketers’ marketing strategies? And after I do some research on the internet and with my personal experience, I am quite sure that it does matter. The importance of two thresholds can be different to marketers under different situations. Absolute thresholdDifferential threshold Advertising ElementsExposure, Size, ColorAdvertising quality PeopleInvolvement, motivation, attention, attitude Concerning advertising elements, absolute threshold focuses on exposure, size, color, etc to attract target customers’ attention while differential threshold focuses on the advertising quality appear to customer in order for them to percept the different between those. These two thresholds are based on different people and are closely related to their involvement, motivation, attention, attitude on the particular good or service. So different people will have different threshold when percept the same object. When a firm launches a new product or a new brand emerges in the market, this is when the absolute threshold is more important to marketers. Because absolute threshold measures the minimum intensity that the customers can percept, as the new brand or product probably needs recognitions from them, otherwise poor sales arise. Therefore, the higher the exposures of advertising advance to gain consumers’ attention. On the other hand, the well use of five sensory techniques in the advertising can easier imprint in their mind. When a firm is modifying a product or service (positive improvement or negative change) that either willing or unwilling to let a customer in perceiving the difference, the differential threshold will be considered to be more important. Because differential threshold measure the intensity difference needed between two stimuli before people can perceive, the intensity modify of a product that cause the customer percept or not is what marketers’ concern. For instance, marketers want to know to what degree of a price cut or a bigger meal can be percept by customers, and thus affect their motivation to consume more. On the other hand, marketers want to know to what degree of raise in price or a smaller meal that can’t be precept by customers, or else it will increase the customer’s cost risk and decrease his or her motivation in purchasing. When taking in the consideration in such a negative change, it reminds me with one of my personal experience. As I am a fan of Coca-Cola, I used to drink at least three cans a week and I would save those cans up on my own desk in order to bring those cans for recycling once a week. One day when I was doing the same practice after washing the can and try to put it to the group of cans on my desk, I found out that the can was smaller than those cans that I bought before, and when I took a look on the volume of the Cola, the drink can was cut to 330 ml from 355 ml which indicates a 7 percent reduction in the size of the can. I was kind of shocking that how come a Coca-Cola fan could not recognize such a change in size. After attending the lecture, I know that there is another dimension of sensory discrimination what is known as the â€Å"just noticeable difference† (JND). Weber’s work was applied to marketing by Miller (1962) which states that a 7 percent change in other sizes of similar products is needed before a change is noticed. This implies and explains what I experienced and how the marketers try to apply this theory in their strategic moves. Absolute Thresholds and Differential Thresholds Thus, the differential threshold is a relative concept. Weber’s law (1834) states the positive relation between the first stimulus and the second stimulus. The greater the initial stimulus, the stronger the additional intensity need for the second stimulus to be perceived as different. Absolute thresholdDifferential threshold Amount of stimulusOne stimulusTwo stimuli MeasurementDistance between stimulus and nothingDistance between two stimuli Compare between absolute threshold and differential threshold, absolute threshold just include one stimulus while differential threshold include two. In measurement, absolute threshold measures the distance between stimulus and nothing while differential threshold measures the distance between two stimuli. As I am a marketing student, therefore, the first thing which comes to my mind when I am trying to start off with this piece of journal is that, do these differences between the two thresholds matter with marketers’ marketing strategies? And after I do some research on the internet and with my personal experience, I am quite sure that it does matter. The importance of two thresholds can be different to marketers under different situations. Absolute thresholdDifferential threshold Advertising ElementsExposure, Size, ColorAdvertising quality PeopleInvolvement, motivation, attention, attitude Concerning advertising elements, absolute threshold focuses on exposure, size, color, etc to attract target customers’ attention while differential threshold focuses on the advertising quality appear to customer in order for them to percept the different between those. These two thresholds are based on different people and are closely related to their involvement, motivation, attention, attitude on the particular good or service. So different people will have different threshold when percept the same object. When a firm launches a new product or a new brand emerges in the market, this is when the absolute threshold is more important to marketers. Because absolute threshold measures the minimum intensity that the customers can percept, as the new brand or product probably needs recognitions from them, otherwise poor sales arise. Therefore, the higher the exposures of advertising advance to gain consumers’ attention. On the other hand, the well use of five sensory techniques in the advertising can easier imprint in their mind. When a firm is modifying a product or service (positive improvement or negative change) that either willing or unwilling to let a customer in perceiving the difference, the differential threshold will be considered to be more important. Because differential threshold measure the intensity difference needed between two stimuli before people can perceive, the intensity modify of a product that cause the customer percept or not is what marketers’ concern. For instance, marketers want to know to what degree of a price cut or a bigger meal can be percept by customers, and thus affect their motivation to consume more. On the other hand, marketers want to know to what degree of raise in price or a smaller meal that can’t be precept by customers, or else it will increase the customer’s cost risk and decrease his or her motivation in purchasing. When taking in the consideration in such a negative change, it reminds me with one of my personal experience. As I am a fan of Coca-Cola, I used to drink at least three cans a week and I would save those cans up on my own desk in order to bring those cans for recycling once a week. One day when I was doing the same practice after washing the can and try to put it to the group of cans on my desk, I found out that the can was smaller than those cans that I bought before, and when I took a look on the volume of the Cola, the drink can was cut to 330 ml from 355 ml which indicates a 7 percent reduction in the size of the can. I was kind of shocking that how come a Coca-Cola fan could not recognize such a change in size. After attending the lecture, I know that there is another dimension of sensory discrimination what is known as the â€Å"just noticeable difference† (JND). Weber’s work was applied to marketing by Miller (1962) which states that a 7 percent change in other sizes of similar products is needed before a change is noticed. This implies and explains what I experienced and how the marketers try to apply this theory in their strategic moves.

WHAT ARE PROBLEMS FACED BY ASYLUM SEEKERS, NEWCOMERS AND REFUGEES Assignment

WHAT ARE PROBLEMS FACED BY ASYLUM SEEKERS, NEWCOMERS AND REFUGEES ARTISTS IN THE UNITED KINGDOM TO PRACTICE ART - Assignment Example The document discusses some of the traditions and laws in the UK that the refugees ride upon. In addition, it presents some of the policies and programs on the practice of art, as well as the challenges they face hitherto. Global activities have significantly affected the influx of refugees and asylums into the United Kingdom. For instance, from the years 2001 to 2005, there was an 85% increase in Afghanistan refugees, leading to a total of about 6% in the year 2006. The decrease coincided with the ‘war on terror’. The ‘United Nations High Commission for Refugees’ has reported a constant annual drop from 2002 in asylums seeking refuge in United Kingdom (Home Office, 2008). The UK has been a place of refuge for people escaping from their countries due to family relations, colonial links and the fairness in the UK’s legal system. In addition, the UK has been known to be friendly to newcomers. However, with the recent claims trying to taint its image, the UK has come up with some policies that deny asylum seekers and refugees access to essential services, but, has not restricted the number of people visiting it. The Labour government has come up with laws that give restri ctions to people going to seek for job opportunities in the UK. Nevertheless, the same law does not restrict the number of people seeking asylum in the United Kingdom. Mostly, people looking for asylums have gone through traumatic experiences in their mother countries; hence, need to find peace in the host country. However, in the UK, the process of applying for asylum takes quite long, from months to sometimes even years. Bearing in mind the kind of experience they underwent in their country, most of them face psychological and mental issues as they await acceptance into the host country, like the UK. The situation makes asylum seekers different from other immigrants (Merli, 2002:

Market structure and the determination of market price Essay

Market structure and the determination of market price - Essay Example On the other hand, an imperfect market is characterized by regulations limits the number of individuals selling products or services (White and Fraley, n.d.). The pharmaceutical industry is a highly regulated industry hence it presents a great level of imperfect competition. The imperfect competition in the pharmaceutical industry is found on the supply side of the market. There are so many regulations that follow before the product is introduced in the market. The bigwigs in the industry have already overcome the regulations hence focus on changing trends in the in the market. New entrants will always face challenges. In order to ensure that these pharmaceuticals do not fix prices, governments facilitate the adoption of bilateral monopolies as well as do bargaining to ensure the prices are regulated (White and Fraley, n.d.) Increase in the number of producers as well as elimination of regulations will facilitate the shift in the supply curve. However, the demand curve can also be affected when individuals opt for alternative medicine. Firstly, removal of regulations can facilitate the increase in the number of producers hence the shift in the supply curve. Secondly, lack of government bargaining can result to the pharmaceuticals overpricing since the demand for pharmaceuticals is constant. Finally, Use of alternative medicine can result to a shift in the demand curve because the consumption of pharmaceutical products is reduced (Guha, Lacy and Woodhouse, 2008).. Guha, R., Lacy, A. M. and Woodhouse, S.(2008). Analyzing competition in the Pharmaceutical industry. Economics Committee Newsletter, Vol 8 No.1. Retrieved on 30 January 2014 from http://www.cornerstone.com/getattachment/5f41372f-11ac-4f45-9f27-45b1dad16444/Analyzing-Competition-in-the-Pharmaceutical-Indust.aspx White, R. F. and Fraley, S. (n.d). Imperfect competition, price fairness and the pharmaceutical industry. Journal of Ethics, Vol 1, No 2. Retrieved on 30 January 2014 from