Starwood Group of Hotels and Resorts Marketing Plan Essay

Starwood Group of Hotels and Resorts Marketing Plan - Essay Example The essay "Starwood Group of Hotels and Resorts Marketing Plan" aims at analyzing the profile of "Starwood group of Hotels and Resorts" company and recommending a one-year marketing plan for the company to improve the revenues and current standing of the company. The paper briefly touches upon the current standing of the group.Starwood has a large number of hotels worldwide naming a few: St. Regis, The Luxury Collection, Westin, Sheraton, Le Meridien, Aloft, Four Points, W, and Element. As of 31st December 2007, Starwood group’s portfolio included a total of 897 Hotels with 275,000 rooms across 100 countries that primarily cater to the upscale markets of the lodging industry. The company employs about 145,000 people and has its head quarters in White Plains, New York. Starwood has created a brand name for itself worldwide and has been able to gain a high number of loyal customers. The group has provided good service to customers and has received a number of positive feedbacks from the customers. The popularity of the group is seen clearly by its ranking in the Worldwide Top 10 hotels. Starwood has over 897 hotels worldwide which show the large operational scale. Starwood has grown by 3.0% in one year and this shows how rapidly the company is expanding and now has almost half the number of rooms as its biggest competitor. The main assets of a hotel are the properties owned by it. Starwood has ensured to get very distinct properties and has built the hotels in locations that are very sophisticated.