Sustainability and Luxury Fashion Essay Example | Topics and Well Written Essays - 3250 words

Sustainability and Luxury Fashion - Essay Example The paper "Sustainability and Luxury Fashion" looks into the sustainability on brand perception in the fashion industry in the two countries; Sweden and the United Kingdom; most importantly the impacts.Arguably, Europe was and still is a core part of the cradle of civilization and two countries that played extra crucial roles in the whole process are the United Kingdom and Sweden. In the fashion world, these two nations have made impressive strides too. They both filled with strong fashion brands that have so far withstood the test of time. Most of these brands can as well be further categorized as luxury fashion brands. Their image is at present glorious but considering how volatile the industry is, the big job is not getting to the top, the good brand loosely hanging perception is the very hard task.From its inception, the fashion industry in the United Kingdom and Sweden has never been short of variables. Hence, so as to keep up with the ever-evolving values, adopting a sustainabl e approach is advised. But this hasn’t always been the case. For the young consumers, sustainability is not very relevant a word in their very dynamic and very synthetic consumers’ dictionary. At this consumer’s age, ironically, change is the only constant thing. Change is pre- programmed in every young brain. The trick is evolving with the change, sleekly, of course, so as to still a factor in sustainability. All fashion brands in these two countries are at the huge risk of toiling to the top and implementing strategies.